ITA Airway is the main partner of True Italian Experience (TIE), an innovative digital platform for booking travel and tourism experiences in Italy that brings together sustainable, authentic and inclusive offers.
The goal of ITA Airways and TIE is to relaunch the image of Italy – Made in Italy – and support the local economy and increase tourist flows to Italy by aggregating the main stakeholders of the tourism chain with a wide offer dedicated to experiences and places to visit – iconic places or lesser-known locations – elaborated on the basis of people's interests and passions. ITA Airways guarantees the platform a consolidated presence also on the markets, including international ones, by virtue of the commercial capillary networks of the flag carrier that can provide a multiplier effect to TIE offerings.
ITA Airways also shares the commitment of True Italian Experience to give visibility to the numerous tourist startups present in the area, to cooperatives that use confiscated assets for tourism purposes, to associations that work with disabled people, and to groups of guides that take care of places and museums in more distant territories.
