ITA - Italia Trasporto Aereo
ITA - Italia Trasporto Aereo is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector. The airline has been active since November 2020.
ITA aims at creating an efficient and innovative air carrier that will become a reference point in providing Italy with quality connectivity with both international destinations, thus boosting tourism and foreign trade, and within the Country, also taking advantage of the train-air integrated mobility. ITA will place the best customer service at the centre of its strategy (through a strong digitization of processes that ensure a best-in-class experience and personalised services), combined with sustainability, in its environmental (new green and technologically advanced aircraft, use of sustainable fuels), social (equality and inclusion for a gender-neutral company) and governance (integration of sustainability into internal strategies and processes) aspects.
ITA will equip itself with a modern and environmental-friendly fleet that will include leading-edge technologies which will optimize efficiency and quality of service and significantly reduce the environmental impact. At the beginning of operations, ITA will operate a fleet of 52 aircraft, including 7 wide-bodies and 45 narrow-bodies aircraft. In 2022 the fleet will rise to 78 aircraft (+26 vs 2021), including 13 wide-bodies (+6 vs 2021) and 65 narrow-bodies (+20 vs 2021). From 2022, new-generation aircraft will gradually join the fleet replacing old technology aircraft. At the end of 2025 the fleet will rise to 105 aircraft (23 wide-bodies and 82 narrow-bodies), with 81 new-generation aircraft (77% of the entire fleet).
ITA will focus its business on the Rome Fiumicino hub and Milan Linate airport where it will position itself as the reference airline for business and leisure traffic. At the beginning of operations, the airline will fly to 45 destinations with 61 routes, growing to 74 destinations and 89 routes by 2025, at the conclusion of the rebalancing process of flights towards the long-haul sector, which is aimed at bridging the connectivity gap of the Country.
Sustainability and digitization are two key elements of the industrial strategy of ITA.
A series of actions, in terms of reducing the environmental impact, promoting creation of an inclusive culture and integrating sustainability into internal strategies and processes will be implemented in order to pursue ambitious ESG objectives that will allow ITA to be the greenest airline in Europe and a gender-less and merit-based air carrier.
ITA will strongly focus on digitization, in fact substantial investments are planned in digital systems and platforms in order to guarantee a quality travel experience to the customer, as a distinctive element of the offer, and develop a data driven company with flexible and lean organization whose foundations are based on the data analysis and understanding, as well as on the value of its human capital.