Everyone has their own little, indispensable habits. Even on board our aircrafts.

Some turn every flight into a conversation that could go on forever. Some never give up the ritual of dipping a biscuit into their coffee, not even at 10,000 metres. Some land to find their phone flooded with messages from their mum. And some, even on the other side of the world, look for spaghetti al pomodoro the moment they open a menu.

We welcome everyone who chooses to fly with us with a smile, with care for every detail, and with those little pleasures and thoughtful touches that always arrive at just the right moment.

A uniquely Italian, authentically Italian way of welcoming you on board.

This is Simply Italian.

Sharon Stone gives this idea a face and a voice. Our new Global Ambassador, a global icon of cinema and a longtime lover of Italy, after discovering Simply Italian on board our aircrafts, now looks for it wherever she goes.

Because every time we welcome a traveller from anywhere in the world on board, we want them to take away not only a memory of Italy, but also our uniquely Italian way of caring for people and making every moment special.