ITA Airways inspired by Alitalia

With the catch phrase ITA Airways inspired by Alitalia we have decided to place the spotlight on Alitalia, a brand that brought Italy’s hallmark style, culture, hospitality and beauty worldwide.

It is a declaration of deep gratitude toward the historical, intangible, and invaluable heritage of a brand recognized internationally as an icon in the world of civil aviation and bearer of all-Italian values such as warmth and hospitality.

We at ITA Airways are proud to represent these same values, which inspire us every day in our mission to be the reference airline for those who love to fly not just in Italy, but with Italy in their hearts.

As part of our commitment to celebrating this heritage, we have dedicated an exhibition to Alitalia’s historic uniforms — genuine, global icons of Italian style. A journey through decades of history, design and travel culture.

Explore the exhibition dedicated to Alitalia’s historic uniforms and discover the stories behind them.