ITA Airways, inspired by Alitalia, is the essence of how we’ve chosen to honor and elevate the Alitalia brand—a brand that has carried the style, culture, hospitality, and beauty of the Bel Paese to destinations around the world.
It’s a declaration of deep gratitude for a historic, intangible, and priceless heritage of a brand that is internationally recognized as an icon in civil aviation, embodying values that represent the essence of Italian identity, including warmth and hospitality.
At ITA Airways, we proudly carry forward these same values that inspire us daily in our mission to be the airline of choice for those who love flying not just in Italy, but with Italy in their hearts.
